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Lover of fashion, food, travel, beauty, wellness, and many other things, content creator, Alyssa Ponticello, has all the inside info for you. Running her blog, The Runway Chef, as a full-time career, Alyssa dedicates her time to letting her creative juices flow and giving back to the community when she can. Learn about her style and career advice, and why the charity she chose is meaningful to her.  

@runwaychef @runwaychef
Where are you from and where do you live now?

I’m originally from the East Coast. I grew up in Massachusetts and Indiana during my formative years. Shortly after college, I moved back east and spent 8 years in NYC, before making the move to LA, where I live now.


What are your interests aside from fashion?

Cooking, traveling, reading, giving back and volunteering, and really anything that involves being creative, be it painting, or drawing to flower arranging and pottery.

What projects are you currently working on? What is your main focus career wise at the moment?

At the moment, I am currently working on some more of the backend of my business and gearing up for holiday content. I have a few upcoming changes to my brand and my main focus is utilizing this time to create a stepping stone to expanding my brand offline as well.


What inspired you to start sharing your life with the world?

I have always been one to keep a diary or journal ever since I can remember, and even dabbled in the blogosphere back in college. I guess blogging was the next natural step of progression into being able to write whatever peaked my interest at the moment, or to be able to write down my thoughts or opinions. I have also had a lifelong goal to write a book, so I would say that was also a key inspirational ingredient in starting my blog.

What do you love most about what you do?

The connections and community, helping others, and being able to express my creativity for a living. I don't take any of those things for granted!


If you weren't currently working in fashion, what do you think you would be doing?

Probably something with flower arranging (I grew up entering 4-H flower arranging competitions and have continued to love arranging since then) or something with animals. I've always been particularly drawn to the work of Jane Goodall, which in turn has made me want to work with endangered animals and rescue groups in Africa. 


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What is the biggest piece of career advice you've received? What advice would you give?

I would say the biggest piece of advice I have picked up on or read has been "Your Only Limit Is You." As for the advice I give, it might sound counterintuitive, but my best advice is not to take advice. Everyone has an opinion or an idea on how to best do things or what you "should be doing," but only you know yourself and your business. What works for one person might not work for you. What someone else's timeline is, might not be the same timeline for you. So tune out the advice, no matter how well-meaning it is, and look inward at yourself and at your business to find what is right for you. Oh, and don't be so busy working that you forget to live. After all, taking time to live your life will only inspire your work!


Describe your style in one sentence.

Easy, effortless and filled with neutrals.

Best piece of style advice?

Keep it simple and don't overthink it. Wear what makes you feel good and makes you happy.


Who do you look to for style inspiration?

I love Diane Keaton's style. It's a bit quirky and unique while also still being timeless and classic. And I also adore Rosie Huntington-Whiteley's style. It's full of all sorts of neutrals, effortless, chic pieces aka everything that would be in my dream closet!


What style are you most coveting for fall?

Knitwear that is comfortable and relaxed, yet slightly elevated and cozy matching sets, which are perfect for looking put together yet comfortable enough for working from home.


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Which organization did you choose to donate to and why?

I chose the Downtown Women's Center in LA. While I think helping all those who are homeless is important, there are added challenges for women who are homeless, whether it be safety, being a mom, or the need for personal hygiene products. I believe the work that DWC is doing, focusing on the women in need in our communities, is so important and so worth supporting.

As part of Matisse's Give Back initiative and in partnership with our brand ambassadors, Matisse will match a percentage of sales associated with Alyssa's promo code in the form of a donation to the Downtown Women's Center.


Enjoy 20% off full-price items with code ALYSSA20. Offer ends 10/13/20 and cannot be combined with any other offers or applied to previous purchases.

The Downtown Women’s Center focuses primarily on helping and empowering homeless or previously homeless women in Los Angeles. Started in the late 70s by two friends who were experiencing homelessness themselves, the DWC has grown exponentially, becoming the first permanent supportive housing provider for women in the US and remaining the only health clinic to serve homeless women on Skid Row.
@dwcweb @dwcweb
www.downtownwomenscenter.org www.downtownwomenscenter.org
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